As part of its relocation Wasps did not just move into, but acquired, the Ricoh Arena stadium complex in the West Midlands city for £20m.
'Huge endorsement'
The fact that the Barbadian artist - famous for hit singles like Umbrella, We Found Love, and Diamonds - is kicking off her high-profile tour in their stadium is a source of pride to club executives, and an indication of how far financially as well as geographically they have come.It also illustrates how the Premiership club sees its new commercial model as being as much about leisure as it is about sport.
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