The UK version of the website sold more than 7.4m items while other retailers had problems with web sales due to huge demand.
Retail analysts said online sales were estimated to have passed £1bn on a single day for the first time.
The discount day originated in the US, traditionally kick-starting the Christmas shopping period.
Argos confirmed it had experienced delays on its site after "extremely high levels of visits". John Lewis said its site had been down for a short time in the afternoon.
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